Manh-Tong Tran

Digital Experience and Engagement Manager @Sam's Club

San Bruno, CA, US

Professional Summary: Highly skilled Digital Experience and Engagement Manager specializing in membership programs, loyalty initiatives, and member services. Proven track record in driving member engagement, enhancing digital experience, and increasing membership and loyalty program participation.Work Experience:• Spearheaded the development and implementation of membership programs leading to a 25% increase year-over-year• Designed and executed target marketing campaigns to drive membership acquisition and retention, resulting in a 30% growth in new member sign-ups• Collaborated with cross functional teams to integrate membership benefits seamlessly across digital and in-store platforms• Incorporated personalized rewards and exclusive offers enhancing member satisfaction and loyalty• Analyzed member data to identify trends and preferences, enabling the creation of tailored loyalty initiatives that boosted engagement by 20%• Managed the digital transformation of Sam’s Club Services, streamlining online and mobile user experiences for enhanced member convenience.• Introduced innovative digital solutions such as Scan & Go and Curbside Pickup resulting in a 35% increase in digital service adoption• Conducted user experience research to continually improve Sam’s Club digital platforms, achieving a 10% rise in member satisfaction scores• Partnered with stakeholders to improve processes, identify opportunities, and drive strategic direction• Developed comprehensive reports and dashboards to monitor key performance indicators, presentation insights for data driven decision-making

San José State University

Bachelor of Science, Business Administration Management Information Systems