Mandy Jordan
VP Corporate Communications @PrimeLending, A PlainsCapital Company
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WORK HISTORY
VP Corporate Communications @PrimeLending, A PlainsCapital Company
I lead PrimeLending’s creative and corporate communications team, driving brand strategy, messaging and engagement across internal and external channels. My leadership ensures a consistent, compelling brand voice that supports company objectives, enhances visibility and fosters strong connections with employees, customers and stakeholders- Brand Strategy & Positioning: Defined and executed PrimeLending’s brand strategy, aligning it with business goals like lead generation, customer conversion, talent recruitment and employee engagement. Led the company’s 2024 brand refresh, modernizing design elements while preserving brand equity- Innovation & Efficiency: Led Creative Team in the adoption of AI-powered, automated design tools like ChatGPT, Canva and Stripo in 2023, dramatically increasing content production efficiency while maintaining quality and creative impact- Executive & Internal Communications: Developed strategic executive messaging, speechwriting and leadership communications. Managed all internal communication channels, including company newsletters, leadership emails, video scripts, SharePoint content and key corporate initiatives- Product Launches & Marketing Strategy: Designed messaging strategies for new products and services, including Third-Party Origination, Home Equity Products, Reverse Mortgage, Flex Forward (Builder Financing) and Loan Lift- Corporate Events & Sales Rally: Led the content, theme, branding and on-stage components of PrimeLending’s annual Sales Rally, a 3-day event attended by employees nationwide. Oversaw messaging, video production, breakout session planning and overall run-of-show- Leadership & Team Development: Recruited, mentored and managed a high-performing creative team and built strong relationships with vendors, agencies and internal stakeholders to execute impactful campaigns.
EDUCATION
Southern Methodist University
BA, English
The University of Texas at Austin
MBA, Marketing and Management
The University of the South
English
SKILLS
ABOUT MANDY JORDAN
Strategic Storyteller | Brand Champion | Communications LeaderWith more than 25 years of experience in marketing and corporate communications, I specialize in transforming ideas into impactful brand narratives that drive engagement and business growth. As Vice President of Corporate Communications at PrimeLending, I lead high-impact communication strategies that elevate brand positioning, strengthen employee engagement and reinforce market leadership.I thrive at the intersection of strategy, creativity and innovation, crafting messaging that resonates across audiences. Whether spearheading brand refresh initiatives, launching new products or shaping executive messaging, I ensure that every communication aligns with business goals and leaves a lasting impression. Under my leadership, PrimeLending’s creative team has embraced AI-driven tools and digital innovation, optimizing content production while maintaining an authentic, compelling brand voice.With a background spanning financial services, mortgage lending and payments, I bring deep industry expertise and a passion for storytelling. My ability to create engaging, strategic content has made me a trusted advisor to executives, teams and stakeholders who rely on clear, compelling communication to inspire action.I hold an MBA in Marketing from The University of Texas at Austin and a BA in English from Southern Methodist University. When I’m not shaping corporate narratives, you’ll find me writing, reading and enjoying the best of the local arts community.Always embracing change, always pushing boundaries—let’s connect and create something extraordinary.
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