Ray Manassa
Chief Marketing Officer @United Way Of Central New York
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WORK HISTORY
Chief Marketing Officer @United Way Of Central New York
Syracuse, NY, US
Direct local and statewide marketing, advertising, and public relations for brands including United Way of CNY, NY SEFA, Book Buddies, Volunteer CNY, and more. • Lead comprehensive campaigns to significantly increase community engagement and financial support, with a data-driven KPI focused approach to community engagement. • Leverage cause marketing experience and media to increasing sponsorship and event revenue from $5K to $250K+ in three years.• Increased “Giving Tuesday” donations 263% over five years.• Revived the Day of Caring, creating a highly anticipated day for volunteerism and corporate engagement generating 1.4K+ volunteers, brand recognition and revenue.• Built a talent network of video and digital agencies, social media influencers, freelance designers, and photographers to elevate and reposition the 100+ year old legacy brand. • Serve as media spokesperson and presenter at businesses and industry conferences.
EDUCATION
Syracuse University
BA, English & Textual Studies
ABOUT RAY MANASSA
Highly accomplished and results-driven executive with over 25 years of experience…
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