Manan Mundephi

Pr & Influencer Manager @Big Fat Marketing

Influencer Marketing Manager & Junior Strategist | Big Fat MarketingKey Responsibilities: • Influencer Management: Scouting, shortlisting, and onboarding influencers that align with campaign objectives. Handling end-to-end communication, negotiations, and relationship management. • Campaign Strategy Support: Assisting in planning and executing influencer-led campaigns, ensuring alignment with brand goals and creative direction. • BTL Activations: Coordinating on-ground brand activations, events, and experiential marketing opportunities to drive audience engagement. • Content & Brand Shoots: Supporting in the planning, coordination, and execution of branded shoots, ensuring creative assets align with campaign strategy. • Cross-Team Collaboration: Working with designers, content writers, and external partners to ensure cohesive campaign execution.Objective: To bridge strategic planning with influencer-driven brand communication, ensuring campaigns are impactful, cost-effective, and culturally relevant.