Malgosia Nowicka
Marketing Manager @Tmc Strategic Communications
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WORK HISTORY
Marketing Manager @Tmc Strategic Communications
EDUCATION
The Manchester Metropolitan University
Bachelor of Arts - BA, Illustration
The Manchester Metropolitan University
Master's degree, Marketing (creative advertisement)
ABOUT MALGOSIA NOWICKA
Hi, I’m Mal.I’m a Marketing Manager working across digital growth and performance, with experience spanning medical societies, med tech, technology & engineering, e-commerce and hospitality.In simple terms, I focus on making digital activity work harder: improving visibility, strengthening customer journeys, and turning insights into measurable results.What that looks like day-to-day:• Shaping and executing multi-channel strategies across SEO, paid media, CRM and lifecycle marketing• Optimising acquisition funnels and customer journeys to improve conversion and ROI• Translating performance data into clear, commercially focused action• Combining structured thinking with strategic storytelling to clarify positioning and drive meaningful engagementWith a background in creative advertising, I bring a behavioural lens to performance marketing, ensuring strategy, structure and messaging work together to drive action.I\'m always keen to grow my network, so drop me a message and let\'s connect!
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