Malisa Lewis
Sr Manager Marketing Research & Insights @Starbucks
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WORK HISTORY
Sr Manager Marketing Research & Insights @Starbucks
Influenced executive leadership decisions with quarterly customer experience (CV) analyses to measure financial impact while understanding what levers to pull to drive positive change. Executed all Customer Experience research often in partnership with Test & Learn teams to measure impact on the customers experience in stores. Led research for our HR organization that included concepts that impacted the engagement, productivity and overall success of our employees in our stores and our corporate office. Managed research portfolio that included segmentation studies, ethnographies, choice modeling, sentiment tracking, qualitative panels, and multi prong customer experience research. Created highly visual, story-driven presentations for our most senior leadership, prioritizing business objectives to optimize budgets. Collaborated with cross-functional teams to align customer insights and behavioral data in our stores, driving strategic decisions. Simultaneously led multiple research projects, delivering customer-centric insights to executive leadership while also managing the evolution of the Customer Experience program (VoC) via a QR code on the label (exclusively in email for 10+ years) Coached and mentored junior research associates through hands on project collaboration. Leaderships go to partner within research team for high exposure bespoke projects and quick turn requests
EDUCATION
The University of Texas at Arlington
MSMR
Oklahoma State University
Bachelor of Science
ABOUT MALISA LEWIS
Accomplished insights and analytics leader adept at connecting both technical and…
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