Malin Smith
Senior Digital Marketer @Newson Gale
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WORK HISTORY
Senior Digital Marketer @Newson Gale
Nottingham, GB
Focused on organic, AEO and GEO search across global websites, combining technical SEO (structured data, hreflang implementation, site architecture) with content strategy to grow qualified traffic and leads. Experienced with GA4, Google Search Console, and SE Ranking.
EDUCATION
University of Derby
Bachelor's degree, Marketing
CIM | The Chartered Institute of Marketing
Search Engine Optimisation (SEO)
CIM | The Chartered Institute of Marketing
Google Analytics 4 (GA4)
Universitat Politècnica de València (UPV)
B1 cert, Spanish
CIM | The Chartered Institute of Marketing
Marketing Law
Chichester College
English as a foreign language
De la Gardie College, Lidköping Sweden
Photography and art
ABOUT MALIN SMITH
Passionate and results driven global marketing manager with indepth experience of managing people, marketing strategies, brands, content creation, digital, data analytics, campaigns and lead generation within the construction, manufacturing and retail sectors.I\'m a believer that data is one of the key ingredients to grow your business further, with the support of creative and targeted positioning. A few areas I have experience in: People management Campaign management Digital marketing - incl SEO, PPC, content creation Website development Social media - incl Advocacy programmes Data analytics Data segmentations Project management Strategic planning Branding & assets creation CRM Email marketing - incl workflows Direct mail Market research Budget management Internal & external communications GDPR on and off the page Advertisement Promotional gifts Exhibitions & seminars Achievements include- 2016 IAPA Winner Contribution to Safe Working at Height award for machine Familiarisation & Emergency Lowering videos 2016 HAE Highly Commended award for Catalogue of the Year
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