Pankaj Malik

Manager - Digital Marketing @Lps Bossard Pvt Ltd

IN

Initiating B2B Marketing Strategies: Develop and implement marketing plans that align with organizational goals, focusing on B2B objectives and growth. Contributing to Campaign Development: Generate innovative ideas for marketing campaigns aimed at enhancing engagement and meeting performance targets. Campaign Budget Management: Oversee campaign budgets, ensuring optimal allocation of resources for cost-effectiveness and maximizing ROI. Social Media Management: Plan and execute engaging campaigns across platforms, including Facebook, Instagram, LinkedIn, Tumblr, X, and Threads, tailored to target audiences. Coordination of Promotional Activities: Organize and manage events, exhibitions, and promotional initiatives to boost brand visibility and create impactful customer touchpoints. Content Creation: Design marketing materials for digital and print mediums, such as brochures, press releases, and online advertisements. Copywriting and Proofreading: Create and refine compelling copy for various mediums, ensuring consistency in brand messaging and tone. Media and Supplier Relationships: Establish and maintain strong relationships with media vendors and suppliers to facilitate smooth campaign execution. Performance Analysis: Track and analyze marketing campaign performance, providing actionable insights and recommendations for continual improvement. Lead-Generation Campaigns: Strategize, execute, and optimize lead-generation campaigns to drive qualified leads and sales opportunities. Reporting: Prepare detailed reports summarizing campaign performance, metrics, and insights for presentation to marketing leadership.

Hindu Vidya Peeth

High School

D.C.R.U.S.T Murthal

Bachelor's degree (Biotechnology)