Malika Minotra
Product Marketing Manager @ecobee
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WORK HISTORY
Product Marketing Manager @ecobee
Owned end-to-end go-to-market strategy for 5+ major product and feature launches, leading cross-functional alignment across Product, Design, Growth, Sales, Finance, Legal, and Customer Support to drive 16% YoY revenue growth and a 480% increase in monthly subscribers.• Defined product positioning and value narratives for subscription-based home monitoring solutions, translating customer insights and competitive intelligence into clear messaging that delivered a 20% lift in conversion.• Led data-driven, multi-channel marketing programs across paid, owned, lifecycle, web, app, and retail touchpoints, optimizing against core KPIs to drive sustained acquisition, engagement, and adoption.• Identified and unlocked adoption and growth opportunities by analyzing customer journeys, behavioral data, and usage signals, resulting in a 23% improvement in product adoption.• Spearheaded the first third-party device integration, owning positioning, GTM, and launch execution, driving a 20% increase in product sales and a 15% lift in subscribers within the first month.• Acted as the voice of the customer and market, influencing roadmap discussions, launch prioritization, and executive decision-making through synthesized insights from data, research, and CX feedback.
EDUCATION
Jaypee University of Information Technology
Bachelor of Technology - BTech, Electrical, Electronic and Communications Engineering Technology/Technician
Vancouver Island University
Master of Business Administration - MBA
Annamalai University
Post Degree Diploma, Marketing Management
ABOUT MALIKA MINOTRA
I’m a Senior Product Marketing and Brand leader who helps teams decide what truly matters, prove it with customer and market insight, and scale it through disciplined go-to-market strategy. With 10+ years across tech and consumer brands, I operate at the intersection of product, narrative, and growth to turn complexity into momentum.I specialize in category positioning, narrative design, pricing and packaging, experimentation, and end-to-end GTM execution. My strength is not just launching products, but shaping the strategic choices behind them: what to lead with, who to win, and how to build advantage that compounds over time.I’ve driven outcomes across adoption, monetization, and category leadership by launching and scaling new offerings, repositioning portfolios, and building GTM engines that align product, growth, and commercial teams around a clear point of view.My experience spans enterprise and consumer businesses across tech and consumer brands. I’m most effective in environments where ambiguity is high, stakes are real, and decisions need both rigor and conviction.
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