Jose Maldonado
Chief Marketing Officer @PeopleForBikes
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WORK HISTORY
Chief Marketing Officer @PeopleForBikes
US
Chief Marketing OfficerPeopleForBikes | Boulder, CO | 2023 – PresentExecutive leadership of marketing, communications, and membership for the nation’s leading bicycle industry trade association. Responsible for strategic planning, execution, and fiscal oversight across digital, brand, advocacy, and member engagement functions- Strategic Growth & Leadership- Industry Positioning & Policy Communications- Data-Driven Engagement- Revenue Development & Foundation Advancement- Thought Leadership & Education- Program & Product Launches
SKILLS
ABOUT JOSE MALDONADO
Marketing Executive | Chief Marketing OfficerVisionary, data-driven marketing leader with 30+ years of success building high-impact brands, accelerating growth, and transforming marketing functions across the bike industry and adjacent sectors. Expertise in enterprise brand strategy, digital transformation, trade communications, integrated campaigns, and stakeholder engagement. Adept at turning complex policy and market dynamics into growth strategies and scalable marketing solutions. Recognized for building influential B2B, B2C, and nonprofit brands, driving organizational alignment, and delivering measurable revenue and engagement outcomes.
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