Malcolm Lowry
Senior Growth Marketing Manager @SocialPost.ai
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WORK HISTORY
Senior Growth Marketing Manager @SocialPost.ai
Berlin, DE
Leading growth marketing strategy and execution for an AI-driven social media content platform, focused on customer acquisition, activation, and early revenue growth- Planned and executed performance marketing initiatives across Paid Social and Paid Search, testing acquisition strategies across EU and US markets- Designed and optimized full-funnel acquisition flows from awareness to signup and activation, collaborating closely with Product and Engineering- Implemented analytics and performance reporting frameworks, enabling KPI tracking, funnel analysis, and experiment evaluation- Structured A/B testing and experimentation across messaging, creatives, and landing experiences to improve conversion rates- Worked within a privacy-first, compliance-aware setup, ensuring data usage and tracking aligned with GDPR requirements- Personally owned and executed campaign setup, optimization, and performance analysis across all acquisition channels.
EDUCATION
Northern Arizona University, The W.A. Franke College of Business
Bachelor of Science, Business Administration
SKILLS
ABOUT MALCOLM LOWRY
I bring 15+ years of experience in user acquisition and performance marketing, blending strategy with hands-on execution. I’ve scaled campaigns across gaming, health, Web3, and consumer apps, and built growth teams from scratch inside both startups and corporates. Entrepreneurial at heart, I now prototype with AI and no-code tools while helping companies design growth engines that work in practice, not just on paper.
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