Malarvizhi Pandian
Chief Marketing and Growth Officer @Ideassion Technology Solutions
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WORK HISTORY
Chief Marketing and Growth Officer @Ideassion Technology Solutions
EDUCATION
University of Madras
Postgraduate in Journalism & Mass Communication
Ethiraj College for Women, Chennai
BA Corporate Secretaryship
Indian Institute of Corporate Affairs
Online Proficiency Self-Assessment Test - Qualified, Independent Directorship, Corporate Governance
Institute of Directors (IOD), India
Comprehensive Non Executive Directors Program (CNEDP), Independent Directorship, Corporate Governance
ABOUT MALARVIZHI PANDIAN
I build brands that scale, systems that sell, and strategies that spark transformation.With 20+ years at the intersection of branding, digital marketing, and technology, I’ve led some of India’s most respected skill development and EdTech ventures into new markets & milestones. From expanding CADD Centre to 23 countries to launching CloudKampus during a global learning shift, my focus has been on helping brands remain relevant, scalable, and impactful. Whether designing AI-powered acquisition funnels, orchestrating nationwide design contests and hackathons, or building full-stack digital learning ecosystems, I thrive where ideas meet execution.What Drives Me- Brand Strategy & Positioning – Building compelling narratives and scalable identities- Digital & Performance Marketing – Driving multi-channel campaigns with measurable ROI- MarTech & Automation – AI-powered lead gen, CRM, CX automation, chatbots, analytics- E-Learning Platforms – Designing & integrating digital learning with SaaS/Moodle- UI/UX & Experience Design – Enhancing platforms for seamless engagement- ATL & BTL Activations – From mass media brand-building to on-ground events & direct engagement- PR & Media Buying – Boosting visibility through earned & paid media- Customer Experience Programs – Driving adoption, engagement, and loyalty- Retail Branding – Creating consistent and immersive brand presence- International Expansion – Scaling businesses across 23 countries with GTM playbooksCareer Highlights- Spearheaded CADD Centre’s expansion from 3 to 23 countries, establishing a strong global footprint- Launched CloudKampus, an EdTech SaaS platform, during the pandemic, enabling virtual learning adoption- Built Franchise Global, unlocking new digital revenue streams and scaling franchise networks- Optimised marketing automation with AI-driven engagement, predictive analytics, and lead gen tools- Designed and executed flagship events & campaigns: CADDQuest, DreamQuest, Job Pakka Fair, Hackengers, CyberTrail, ANIGRA- Drove the “Job Pakka” campaign post-COVID, boosting employability and student trustBrands I’ve partnered withCADD Centre, DreamZone, Synergy School of Business Skills, Livewire, Skillease, OneChannel, CCube, Franchise Global, CloudKampus, Dreamflower Montessori, Workforce Central, Dream Wellness, EasyHire and more.I’m passionate about building meaningful brand experiences, driving growth through innovation, and creating strategies that deliver lasting impact across evolving industries.
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