Malakai de-Morgan
Senior Marketing Manager, i & a and Coffee Engagement @Starbucks
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WORK HISTORY
Senior Marketing Manager, i & a and Coffee Engagement @Starbucks
London, GB
Defining, collaborating, building and executing a brand and coffee engagement roadmap across the region to drive value-add actions across partners and partnerships into our brand and coffee stories- Upskilling partners and partnerships in coffee knowledge and experiences to better live and support our brand premium positioning- Training partners and partnerships in everything Starbucks does from farm to cup, by telling our story through immersions, conferences, coffee tastings and coffee training sessions- Leading insights & analytics for CPG across the region, defining optimal research and data solutions to answer key strategic business priorities enabling consumer-centric decision making- Leading long term strategic research projects across the region, and globally, to understand the place our brand plays in culture across different markets, to aid development of regional plans that can be adapted into local markets- Stakeholder management of global and local sustainability initiatives, internally and within partnerships, to drive projects and decision making that are both good for the planet but also good for business.
EDUCATION
Bexhill College
A-Levels, Economics, Business, ICT, Psychology
ABOUT MALAKAI DE-MORGAN
18 years experience in strategy, brand, consumer & shopper across marketing, insights & analytics strongly focused on global brands, across regions and within FMCG categories.Skills and experiences covering: market research, strategy, brand communications, brand equity/tracking, marketing, consumer insights, shopper insights, forecasting, 360 data solutions, panel data, data harmonization, data visualization, analytics, media mix modeling, category development, customer/category insight, qual/quant research, innovation process & testing, trends
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