Malachi Ricci
Social Media Coordinator @Edgewood Country Club
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WORK HISTORY
Social Media Coordinator @Edgewood Country Club
River Vale, NJ, US
Spearhead the development of Edgewood Summer Camp’s Instagram strategy to increase engagement through creative, community-driven content.• Curate and edit vibrant photo and video content daily to capture memorable camper experiences and enhance visual storytelling.• Strategize and schedule 4-6 weekly posts with fun and excitement image expression through captions and drive follower growth.• Produce a weekly highlight reel to strengthen family engagement and improve online retention rates.• Collaborate with staff to ensure all media content aligns with the camp’s mission and values, helping to solidify brand consistency across channels.• Engage with followers by responding to comments and messages to foster community trust and build rapport with families.• Design and launch promotional campaigns aimed at increasing camp awareness, with a goal to boost inquiries and pre-registration. • Oversee social media team to execute content strategy for youth camp• Build and manage partner relationships to boost Visibility
EDUCATION
Nassau Community College
Marketing
ABOUT MALACHI RICCI
Over the last few years, I’ve helped entrepreneurs and business owners grow their business online by growing their online presence, increasing engagement, and turning content into consistent leads. But it wasn’t always that way. In late 2023, I felt stuck. After applying to over jobs a month and being ghosted more times than I could count, I knew something had to change. “If you don’t change what you do, you’ll never change the results you have.” That quote hit me hard, and lit a fire in me to stop waiting for someone to open a door, and start building my own. So I bet on myself. I dove headfirst into digital marketing, earning certifications in Google Ads, Analytics, and Digital Marketing. I studied how brands connect, grow, and build trust online. That decision became the turning point. Since then, I’ve: → Managed and grown multiple brand accounts across Instagram, Facebook, TikTok & LinkedIn → Built custom content strategies that increased visibility and brought in qualified leads → Created tools, systems, and content calendars that clients still use today → Earned certifications in Google Ads, Analytics, and Digital Marketing → Helped business owners stop guessing and start growing with clarity & Consistency Now I’m looking to pay it forward and bring that same strategy, clarity, and creativity to a mission-driven team that’s building something meaningful, sustainable, and people-centered. What I Bring to the Table: • Social Media Management (IG, FB, TikTok, LinkedIn) • Social Media Strategy & Content Planning • Community Engagement & Lead Generation • Analytics, Insights, and Performance Reporting • Email Marketing (Mailchimp, HubSpot, and more) Open to work & collaborations: M••••••••@gmail.com
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