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Majahid Ali Laskar
Manager-m1 @ICICI Bank
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WORK HISTORY
Manager-m1 @ICICI Bank
Mumbai, IN
Develop and execute data-driven digital marketing strategies to drive lead generation, customer acquisition, and engagement.Track and optimize campaign performance across paid media using key metrics like CTR, CPC, CPM, ROAS, and CVR.Conduct in-depth analysis of lead feedback, response time, and sales funnel efficiency to improve conversion rates.Sharing feedback of the custom audience with the product team in terms of lead quality by sharing important statistical measures.Optimize landing pages and run A/B tests based on lead behavior and bounce rate.Reviewing the performance of different types of campaigns/ad groups/keywords from conversion point of viewDelivering monthly business KPI presentations to senior management.Analyzing large datasets to uncover hidden patterns for exploratory data insights.Bi-weekly strategy meetings with the Google and Meta marketing teams in India to refine and optimize campaign performance.Interaction with Data Science & Analytics Group(DSAG) team to understand existing bank customers for remarketing purpose.Develop Power BI and Excel dashboards to monitor all digital and business metrics for different channel/campaigns/ad groups/keywords.
EDUCATION
Indian Institute of Engineering Science and Technology (IIEST), Shibpur
Master of Business Administration - MBA
Assam University, Silchar
Bachelor of Arts - BA
ABOUT MAJAHID ALI LASKAR
Overall 15 years of experience in marketing across various industries. 9 years of…
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