Maitree Desai

Content Lead @Findoc

Gurugram, IN

Building and scaling Findoc’s digital presence across Instagram, Twitter (X), Facebook, LinkedIn, YouTube & Telegram with a focus on content creation and long form formats. ​ Planning & producing high-performing content calendars, including captions, engaging reels, carousels, stories, and videos utilizing emerging trends. ​ Leading video storytelling – blending trends with education to drive reach and conversion. ​ Analyzing performance data to sharpen content strategy and boost engagement through CTA implementation. ​ Streamlining content ops by collaborating across teams to enhance quality, production efficiency, and ensuring compliance with governance standards. ​ Establishing content best practices for consistency, creativity, and brand alignment. ​ Partnering with leadership to market key financial products and drive strategic content-led campaigns focused on performance metrics and partnership initiatives.