Mahima Mishra

Growth Manager @Kaivalya Fresh Farm-To-Family Nutrition

Raipur, IN

Key ResponsibilitiesDigital Marketing: Develop and execute multi-channel marketing strategies (including SEO, SEM, social media, email, and content) to increase brand visibility and customer engagement.Performance Marketing: Lead paid advertising campaigns across platforms like Google Ads, Meta, and programmatic networks. Optimize campaigns for key performance indicators (KPIs) such as CAC, ROI, LTV, and conversion rates.E-Commerce Platforms: Manage online sales channels (own website, marketplaces such as Amazon/Flipkart, etc.), optimize product listings, oversee promotional activities, and ensure an excellent user experience.Influencer Marketing: Identify, collaborate, and nurture relationships with influencers and creators relevant to your target audience. Structure and analyze influencer campaigns for measurable results.Team Handling: Recruit, mentor, and manage a cross-functional marketing team. Set clear goals, delegate tasks, and maintain high productivity and motivation.Data Analytics: Use analytics tools to track growth metrics, customer behavior, and campaign performance. Generate actionable insights for iterative campaign improvements.Growth Experiments: Design, launch, and test innovative marketing experiments (A/B tests, new channels, creative techniques) to unlock new growth levers.Essential SkillsExpertise in digital and performance marketing platformsStrong grasp of e-commerce operations and conversion optimizationKnowledge of influencer marketing trends and best practicesAnalytical mindset; proficiency with platforms like Google Analytics, Data Studio, etc.Excellent leadership and communication skills for team handlingProject management and cross-functional collaboration

Kushabhau Thakre University of Journalism and Mass Communication, Raipur

Bjmc, Graduated