Mahima Kanodia
Digital Marketing Manager @Hopbug
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Manager @Hopbug
During this tenure, roles required me to monitor overall campaign management, advertisers,panel handling, account management, and team management of 15 members. Handling clients from FMCG, Fintech and E-Commerce industries. Furthermore, demonstrated excellence in driving mobile app marketing campaigns for clients, advertising on the Internet, running tests, tracking website analytics, allocating resources for mobile app marketing, optimizing landing pages, implementing link- building strategies, advising content creation, updating website architecture, and researching keywords. Moreover, my emphasis was on implementing strategies/techniques to achieve defined goals which not only improved the click-through rate (CTR) but also increased the conversion rate and the overall ROI on digital marketing expenditures. My career highlight has included increasing the ROAS from 1X to 4X across multiple channels using insights on user behavior and feedback. In addition, I manage, optimize and execute all real-time-bidding (RTB) & programmatically traded display, mobile and video advertising campaigns (across Search, Shopping, Display, and YouTube).
EDUCATION
Delhi University
bachelor's commerce, Accounting and Finance
IIMT Group of Colleges
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
The Institute of Company Secretaries of India
company secretaries, execitive, cleared CS executive
ABOUT MAHIMA KANODIA
With 3+ years of experience, I have evolved as a Meticulous Marketing Professional with time-tested capabilities in building revenue, analysing traffic and an audience using Google Analytics and Performance Marketing, Mobile App Marketing and Programmatic Marketing methods. My competency is to plan, implement, optimize and report performance marketing initiatives while driving traffic and maximizing ROI (CPI/CPO/CPA/CPL), across Paid Social channels. Over the years, I gained excellence working at MMP, Programmatic, Biddable platforms and other 3rd parties digital and mobile ad serving and tracking platforms. Technically, I am well-versed with: Platform Knowledge: Offer18, Facebook, google adwards Branch, Kochava, Adjust, AppsFlyer, Tableau, CleverTap, Mail Chimp Creating/editing images using Canva Tool MS Office (Excel, PowerPoint, Word) Preparation of monthly presentation slides, graphs and various types of statements I am comfortable working in a dynamic and challenging work environment in liaison with cross-functional teams. I am endowed with excellent communication, interpersonal, problem-solving & presentation skills in a deadline-driven work culture. As a highly motivated individual, I work in fast-paced environments while maintaining a high degree of accuracy and quality while leading teams and planning training sessions. I always strive to bring 100% to my work and my goal is to build a strong, long-term, mutually beneficial relationship with the client i work with. I have big ideas; a lot of people have big ideas, but the execution is what matters and I do the execution. I can directly be reached at: m••••••••@gmail.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.