Maheen U.

Marketing Director @Tws Publications

Lahore, PK

Led the development and execution of comprehensive marketing strategies to drive brand growth, customer acquisition, and revenue generation- Oversaw all digital and traditional marketing channels, including social media, email, paid ads, and offline campaigns- Managed cross-functional teams, coordinated with sales and product departments, and ensured alignment across all brand communications- Analyzed market trends, customer insights, and campaign data to optimize performance and inform business decisions- Developed content strategies, supervised creatives, and maintained brand consistency across all platforms and touchpoints- Managed budgets, negotiated with vendors, and identified growth opportunities through partnerships and innovative marketing tactics.

Lahore School of Economics

Bachelor of Business Administration - BBA, Marketing and Media Studies

INSEEC MSc

Master's Degree, Marketing and Brand Management