Mahad Alvi

Product Marketing @The Coin Shoppe

Toronto, ON, CA

Directed product pricing strategies based on comprehensive market analyses and competitor assessments by implementing a dynamic pricing model that resulted in a 16% increase in profit margins while maintaining high levels of customer satisfaction.Conducted extensive market research to understand customer preferences and implemented strategic product optimizations for precious metal bullions, leading to a 23% reduction in customer complaints by better aligning products with market needs.Developed targeted social media campaigns for product launches on Instagram and Facebook. Leveraged data-driven insights to refine strategies, achieving a 17% improvement in campaign ROI and significantly boosting product visibility.Designed and implemented email marketing campaigns using MailChimp for new product releases, achieving a 14% increase in initial sales and a 21% boost in product awareness through effective use of segmentation and targeted messaging.Fostered strong customer relationships by addressing concerns related to product shipping, payments and post-purchase inquiries which lead to an 11% increase in customer retention and overall brand loyalty.Managed daily inventory operations to ensure accurate, up-to-date product listings on WordPress and eBay by optimizing product visibility. This also enhanced the company’s online presence to improve accessibility and customer engagement.Collaborated with sales and product teams to align marketing efforts with product features, ensuring cohesive messaging and improved customer understanding of product benefits which resulted in more effective product positioning and launches.Ensured optimal website functionality by managing both backend and frontend tasks, including plugin installation and inventory monitoring. This lead to improved customer experience and streamlined order processing.