Justin Maguire

Senior Marketing Manager @Smartfix Multi-Trade & Services

Perth, AU

Managed a small marketing team and coordinated external contractors across design, content, and digital to deliver high-performing campaigns and maintain brand consistency.• Led the full marketing strategy for the Plumbing, Electrical, and Property Maintenance divisions, overseeing more than $6 million in annual ad spend across Google Ads, Meta, Bing, and other digital platforms.• Managed and optimized 40+ Google Ads campaigns, developing dashboards, refining ad copy, analyzing keyword intent, and improving ROI across all service areas.• Directed brand, content, and creative strategy across all digital and print touchpoints, ensuring alignment with business goals and a consistent brand voice.• Oversaw website management, SEO implementation, and conversion funnel optimization to boost ad performance, increase lead generation, and enhance the customer journey.

TAFE

Certificate IV in Design

Curtin University of Technology

Mass Communications

The University of Western Australia

Bachelor of Commerce