Maggie Chu
Proposal Team Manager Pursuit Operations Lead @CSG Consultants, Inc.
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WORK HISTORY
Proposal Team Manager Pursuit Operations Lead @CSG Consultants, Inc.
San Francisco, CA, US
Lead firmwide pursuit strategy overseeing 400–500 annual RFx submissions across multiple business lines serving public agencies throughout California.Direct and develop a team of 6 (Proposal Specialists and Assistants), overseeing hiring, performance management, and professional development.Partner with principals and executive leadership in structured go/no-go evaluations using a 20/80 qualification framework to prioritize high-probability pursuits.Transformed proposal operations through implementation of standardized workflows, governance protocols, and peer-review quality control processes.Built and maintain a centralized boilerplate library and structured resume/project profile update system to improve production efficiency and content accuracy.Lead capture planning discussions focused on win themes, competitive positioning, and interview readiness.Strengthened cross-functional collaboration between marketing, business development, and technical leadership.
EDUCATION
California State University - East Bay
Bachelor’s Degree, Business Administration: New Ventures and Business Management
SKILLS
ABOUT MAGGIE CHU
I am a forward-thinking, goal-driven professional with over 15 years of experience spanning proposal strategy, marketing leadership, business development support, public relations, and event management within A/E/C and professional services environments.Currently, I lead firmwide pursuit operations supporting 400–500 annual RFx submissions while managing and developing a high-performing proposal team. I partner closely with executive leadership and technical principals to implement structured go/no-go frameworks, optimize resource allocation, and strengthen competitive positioning.My background extends beyond proposals into comprehensive marketing and growth initiatives, including regional marketing strategy, brand governance, lead generation campaigns, social media management, and large-scale event planning. I have successfully organized grand openings, VIP events, and promotional initiatives attracting hundreds to thousands of attendees, strengthening brand visibility and client engagement.Throughout my career, I have:• Built scalable proposal systems and governance processes• Developed strategic marketing plans aligned with business growth objectives• Led capture planning, win theme development, and competitive positioning efforts• Managed regional marketing budgets and multi-channel campaigns• Directed high-impact events and community engagement initiatives• Supported business development through targeted communications and pursuit strategyWith strong business acumen and analytical insight, I develop strategic plans and practical solutions that align marketing operations with revenue goals. I am particularly effective at navigating complex technical environments, aligning stakeholders, and transforming reactive processes into disciplined, growth-focused operations.
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