Maggie Cavanaugh
Senior Brand Manager @ITG Brands
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WORK HISTORY
Senior Brand Manager @ITG Brands
Greensboro, NC, US
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor's of Psychology (BA)
SKILLS
ABOUT MAGGIE CAVANAUGH
With over a decade of experience in brand management and marketing, currently serving as Senior Brand Manager – White Claw, US. Expertise spans branding strategy, campaign execution, market analysis, and P&L ownership, contributing to the growth of globally recognized beverage brands. Leadership of White Claw’s masterbrand and innovation initiatives includes directing integrated campaigns, strategic partnerships, media planning, asset development, and retail execution management to deliver measurable growth and market share gains.Previous roles at Suntory Global Spirits refined skills in consumer engagement, portfolio management, and insight-led strategy across premium spirits, including Jim Beam and the James B. Beam Small Batch portfolio. Recognized for cross-functional leadership, disciplined planning, and the ability to translate consumer meaning into market share. Passionate about leveraging data to drive creativity and collaboration when building impactful brand narratives that resonate with diverse audiences. Dedicated to aligning innovative marketing strategies with organizational goals to ensure sustainable growth and lasting brand equity.
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