Magdalena Finke
Head of Content Marketing @Perspective
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WORK HISTORY
Head of Content Marketing @Perspective
At Perspective, I am strategizing and executing organic content-led growth. My team and I are responsible for the conception, budgeting and implementation of the respective marketing measures on organic and organic social. Establishing Perspective as the no.1 funnel marketing platform globally and in DACH.\"I believe in Content.\" Driving content-led organic growth for lead generation and retention Creating a true content engine that allows us to deliver high-value content whilst generation leads through campaigns across organic social, our website, our blog, our email marketing (newsletter) personal brands and our huge B2B community group Hosting and executing evergreen B2B content formats (e.g. industry leading podcast \"Perspective Talk\" with 125k+ streams, Case Studies and more) Building & leveraging our +8k B2B community (21% average activity rate) Owning feature release campaigns, strategy and execution Leading and growing the content marketing team
EDUCATION
FOM University of Applied Sciences for Economics and Management
erfolgreich abgebrochen, Wirtschaftspsychologie
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