Magda Bessa
Senior Category Manager (Cheese) @Bel
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WORK HISTORY
Senior Category Manager (Cheese) @Bel
Montreal, QC, CA
Client facing role in the Sales team. Reporting to the Sales Strategy VP. Category team lead (one direct report and one dotted line report)- Acting as a trusted advisor to customers by synthesizing data (syndicated and panel) to generate insights and deliver actionable recommendations that grow their category- Usage of multiple data sources to link consumer insights with sales performance and create compelling stories that influence action- Analytical support to both external & internal stakeholders through assessing portfolio performance, assortment / mix, planograms optimization, listing/delisting opportunities, distribution, promo lift, new launches potential, market trends- Daily interaction with KAMs on customer related topics, working in partnership with the Global Consumer Insights team, and operating cross-functionally with local Trade Marketing & Brand ManagersLead for all Grocery accounts: Loblaw Companies Limited, Walmart, Sobeys Inc, Metro Inc, Western accounts (SOF, FCL, CCL), Independents/distributors, Giant TigerSales Strategy | Vendor Advisor | Customer Management | Category Lead | Actionable Category Insights & Recommendations
EDUCATION
Federal University of Rio de Janeiro
Bachelor, Business Administration
Escola Nacional de Ciências Estatísticas (ENCE/IBGE)
Bachelor's degree, Statistics
University of Toronto - Rotman School of Management
Master of Business Administration - MBA
SKILLS
ABOUT MAGDA BESSA
International Marketing & Sales professional with 15+ years of experience in Consumer Goods (Latin America, Europe, and North America) developed over Category/Shopper Insights, Trade Marketing, and Brand Management roles• Drove National corporate share increase in the most complex nicotine market worlwide through delivery of actionable insights while market competitiveness increased & legislation in Canada becoming stricter (e-cigarettes regulated, recreational cannabis legalized, plain pack roll-out, varying Provincial regulation, and on-going illicit threat)• Led Marketing Activation during the Vype launch campaign for half of the Canadian business, acting as the liaison between Head Office and a Trade team comprised of 2 Sales Directors, 12 Sales Managers, 60+ Sales reps and managing the resource allocation of 3 Sales Coordinators• Proven track record of team orientation and quickly adapting to organizational changes; consistently engaging teams to work cross-functionally and invested in developing my peers capabilities to maximize synergies & efficiencies• Managed marketing campaigns, new product & packaging, initiatives with Sales teams, sales performance, identifying store-level opportunities, and brand equity development • Led product launches, portfolio rationalisation initiatives, sales incentives, and marketing research projects• Managed multicultural and multi-functional remote & virtual teams, product & packaging, communication agencies, and Joint Venture agreements• Languages: fluent in Portuguese, English, and Spanish; advanced in French and Italian
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