Carolina C.
SVP General Manager Usa Gogo Squeez (Bel Group) @Bel
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WORK HISTORY
SVP General Manager Usa Gogo Squeez (Bel Group) @Bel
New York, NY, US
Lead the U.S. business of GoGo squeeZ, a category-defining snacking brand in America within the Bel Group. Manage a business with more than $650M in retail sales, with full P&L responsibility across marketing, sales, operations, and innovation. Focused on accelerating growth, strengthening brand equity, and expanding distribution in a highly competitive market.
EDUCATION
Universidad Externado de Colombia
Undergrad 5-year degree, Finance and International Relations
Saint Louis University
MBA, Marketing and International Business
SKILLS
ABOUT CAROLINA C.
I’m a global business leader with a passion for growth, transformation, and purpose-driven leadership. Currently, I lead the U.S. business of GoGo squeeZ (Bel Group) as General Manager and serve on the Supervisory Board of Thom Group, Europe’s leading jewelry retailer.With a career across three countries and diverse sectors—from beauty to food—I thrive on defining opportunities, setting clear strategies, and rallying teams to deliver results. Trilingual in English, Spanish, and French, I bring a global outlook, operational rigor, and a deep commitment to people and performance.Specialties: General Management, P&L management, Brand Building and media (traditional and digital -social, on-line video, influencers, SEO/SEM, CRM, e-commerce, community management, etc.), Innovation, sales strategy and execution, shopper marketing, operations, strategic planning, negotiation, people management and development, category management, consumer, market trends, shopper and market understanding, diversity and mentoring in organizations
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