Mafalda Johannsen
Marketing & Pr @Plasticine World Music Band
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WORK HISTORY
Marketing & Pr @Plasticine World Music Band
Writing press releases- Contacting media outlets to get print and online coverage - Securing interviews and album reviews- Developing press kits and writing speeches- Pitching playlists curators- Creating and implementing marketing campaigns to promote Plasticine, their new album and singles
EDUCATION
Iscte - Instituto Universitário de Lisboa
Master's degree, Hospitality and Tourism Management
University of Central Florida
Master's degree, Hospitality and Tourism Management
Iscte - Instituto Universitário de Lisboa
Bachelor's degree, Business Administration and Management
University of Seoul-서울시립대학교
Summer School, Korean Language and Special Topics on Asian Studies
Music School - Academia de Música de Lagos (Portugal)
Music
ABOUT MAFALDA JOHANNSEN
Named after a cartoon (\"Mafalda\" from Quino), I\'ve been working in sales for quite some time now. My first ever sales job was a 100% commission one (\"scary\" some people would say) back in Florida (USA) and, from there, I also worked in sales in Belgium and Germany, B2C and B2B, for different industries (media, tourism, tech, SaaS). Currently, I work as Commercial of Director Strategy at N.Rich, the only European ABM platform. My role in a nutshell? I bridge the gap between sales and marketing. I have two sales podcasts that might be helpful for you: one about sales training mistakes (access it here: and the other one where I interview Buyer Personas (access it here: I wrote a prospecting with AI book in Portuguese, published by Guerra e Paz. Check it out there: In my free time, I\'m in charge of the PR & Marketing of a jazz fusion music band called Plasticine (check them out on Instagram: plasticine.band.pt), and I\'m also a speaker and moderator in conferences and events. Feel free to get in touch if you like me to speak or moderate your conference :) On a personal level, I own 140+ snowglobes (yes, those globes with water and fake snow that you buy as souvenirs when you travel), I love reading, I write theater plays, short stories, and song lyrics for a professional musician, I play the transverse flute, and I also appear as an actress in a couple of video clips. If any of the above resonates with you, feel free to connect!If it doesn\'t, feel free to connect as well :)
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