Maëva Lento

Marketing Coordinator @Côte D\'azur Sotheby\'s International Realty

Provence-Alpes-Côte d’Azur, FR

Since 2018, I have been leading marketing and digital initiatives to showcase exceptional properties and strengthen the brand’s presence and recognition across all communication channels.Key responsibilities include- Community Management: Developing and implementing engagement strategies on Instagram, Facebook, LinkedIn, and TikTok. Managing and tracking advertising campaigns via META Business Suite, LinkedIn, and TikTok → increased Instagram engagement by +40% in 6 months- Website Management & SEO: Overseeing the website, optimizing user experience, and implementing advanced SEO techniques (keywords, URLs, structure, UX)- Email Marketing: Designing and executing targeted campaigns via Mailchimp and Brevo → email open rates exceeding 75%- Content Creation & Branding: Producing high-quality written and visual content, ensuring brand consistency across all channels (Canva, InDesign)- Partners & Professional Relations: Coordinating with partners and service providers to ensure smooth and effective collaboration- Analytics & Reporting: Monitoring marketing performance via Google Analytics, creating detailed reports with actionable recommendations to optimize campaigns- Event Management: Organizing and coordinating brand events, managing invitations, and collaborating with service providers- Competitive Analysis: Monitoring trends and analyzing competitors to adapt strategies and maintain company competitiveness- Public Relations: Optimizing media coverage and developing relationships with journalists to increase visibility and strengthen brand reputation.This role has allowed me to develop strong skills in marketing strategy, digital communication, content creation, project coordination, and performance analysis, while achieving measurable results in a demanding and dynamic environment.

UFIP

Responsable Marketing Opérationnel

Lycée Albert Calmette

Baccalauréat

Lycée Honoré d'Estienne d'Orves

BTS

Université Nice Sophia Antipolis

Licence 1