Madison Mettler
Retail Marketing Manager @Southern Crown Partners
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WORK HISTORY
Retail Marketing Manager @Southern Crown Partners
Retail marketing leader who turns brand strategy into repeatable go-to-market execution across multi-site operations. I lead integrated planning and field activation across 10 warehouse markets in South Carolina and Coastal Georgia, partnering closely with Sales and Warehouse Operations to deliver consistent retail execution across channels.I own marketing spend north of $10M annually and build the operating systems behind it, including budget controls, billback recovery and reconciliation, and performance reporting that improves ROI visibility. My focus is scale: simplifying how teams request, produce, track, and deploy retail marketing deliverables so execution gets faster, cleaner, and more accountable.I have led enterprise rollouts and integrations including Tagify adoption across all locations and the implementation of Encompass Asset Manager (IMS) to improve POS inventory visibility and time-to-market. I manage and develop a 15-person team spanning signage and POS workflows, with a strong bias toward standards, playbooks, and measurable throughput improvements.Strengths: integrated campaign planning, activation systems and playbooks, cross-functional leadership, budget management, retail operations, shopper marketing, field enablement, measurement and optimization, process design, change management.
EDUCATION
Georgia Southern University
Bachelor’s Degree, Public Relations
West Virginia University
Master of Science - MS, Integrated Marketing Communications
SKILLS
ABOUT MADISON METTLER
Strategic and results-driven Marketing Manager with expertise in executive decision-making, budget management, and operational efficiency. Skilled in making data-driven decisions based on ROI analysis and growth opportunities to optimize resource allocation and drive business performance. Leads a team of 10—the largest of any manager in a company of 800+ associates—while setting strategic direction and implementing initiatives that align with organizational goals. With extensive experience in leading large teams and driving cross-functional success, ready to transition into a Director of Marketing role immediately. Focused on leveraging strategic insight and operational expertise to drive long-term growth and profitability.
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