Madison Lantz
Manager, Partnership Services @OEG Inc.
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WORK HISTORY
Manager, Partnership Services @OEG Inc.
Edmonton, AB, CA
EDUCATION
Dr. G. W. Williams Secondary School
High School, Specialist High Skilled Major - Business
Schulich School of Business - York University
Master of Marketing (MMKG), Marketing
Dalhousie University
Undergraduate, Commerce Co-Op, Marketing Management
SKILLS
ABOUT MADISON LANTZ
Experienced Marketing and Partnerships Specialist with a proven track record in the sports and entertainment industry. As the Manager, Partnership Services at Oilers Entertainment Group (OEG Inc.), I lead a diverse portfolio of high-profile NHL and WHL sponsorships, managing partnership activations, events, and campaigns. I develop strategies that engage fans, drive brand loyalty, and deliver impactful results. Skilled in Project Management, Social Media Marketing, and Leadership, I collaborate with cross-functional teams and external partners to ensure successful execution and measurable results. I hold a Master of Marketing from the Schulich School of Business and a Bachelor of Commerce Co-Op in Marketing Management from Dalhousie University. My passion for leveraging the power of sports and entertainment to create impactful marketing strategies is at the core of everything I do. I’m always looking for new opportunities to push boundaries, deliver results, and create meaningful experiences for both brands and consumers.
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