Maddie Marten
Senior Account Manager, Performance Marketing @Power Digital Marketing
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WORK HISTORY
Senior Account Manager, Performance Marketing @Power Digital Marketing
Manages day-to-day client communication with strategic updates, keeping both clients and internal teams informed -Demonstrates excellent follow-through by managing action items through to completion and maintains forward momentum by identifying and overcoming roadblocks -Develops integrated marketing plans that deliver against client marketing and business objectives; Supports the development of cross-channel performance forecasts -Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps -Facilitates the contract renewal strategy, presentation and proposal development alongside the Account Director to extend client partnerships -Works with the Account Director and the internal account team to identify additional strategies to improve performance and expand client partnerships -Helps improve and develop account management processes across a variety of areas: communication, strategy, reporting, retention and service expansions, among others -Participates in the account manager training curriculum by developing content, leading training sessions, or providing individual coaching
EDUCATION
University of Colorado Boulder - Leeds School of Business
Bachelor of Business Administration (B.B.A.), Marketing
SKILLS
ABOUT MADDIE MARTEN
Maddie Marten is part of the team at Power Digital - a full-service marketing agency…
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