Madison McCarty

Marketing Specialist @Perennials and Sutherland LLC

Key Contributions-Coined the company tagline: “Caring When It Counts”-Created graphics and copy for materials that helped secure the company an A-(Excellent) rating-Chairman’s Award RecipientMarketing Strategy-Execute digital marketing strategies for life and supplemental health products-Lead copywriter across internal and external channels, including newsletters, email, social media etc-Drive high-performing email campaigns through copywriting, segmentation, and data analysis-Content creation for agent and policyholder materials -Lead content development and strategy across social media platforms-Website optimization and design to enhance user experience -Data insights and analysis to optimize digital campaignsStrategic Partnerships-Work closely with designers to bring creative concepts to life -Partner with Compliance to ensure all marketing materials align with regulations -Collaborate with Sales to identify top-performing products and sales regions -Work with Agent Support to provide agents with relevant tools and training-Collaborate with Policyholder Services to enhance the customer experience-Active member of the Employee Resource Committee