Madhuri Chauhan

Director - Media Planning @Omnicom Media India

Mumbai, IN

Client- Sony Entertainment Pictures- Responsibilities comprises managing a complete media planning team and client servicing, compelling Media strategy, Plan approach, media buying to drive a behavioral change among the viewers and potential users in domain of offline media business of more than 100 Crores (i.e.TV, Radio, Print, Cinema, & OOH)- Created a buzz through Radio campaign for Sony Aath show launch- Vighnaharta Ganesh in West Bengal market- Handled successfully launches of new shows i.e; Oggy and the cockroaches on Sony Yay, Dharam Yodha Garud on Sony Sab and World Television Premier (WTP-Movies) launches on Sony Max with Pan India ATL & BTL activation- Well formulated TV and Print campaign, in-depth competition analysis of Sony Sports – IND Vs SL, IND Vs Eng, IND Vs Aus (20••••22) cricket events- Participated in new business acquisition and won the media mandates for Sony Sab & Sony Yay for my current organization i.e; OMG - Work closely with client on response data to determine recommendation for increasing efficiency of media investment- Actively participated in the global development programming and the brain storming session for the carrier growth and learn new skills.