Madhura Shevkar
Marketing Operations Manager @Korbyt
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WORK HISTORY
Marketing Operations Manager @Korbyt
Spearhead the development and enhancement of marketing operations to streamline processes and improve organizational efficiency- Oversee lead management initiatives, resulting in enhanced data hygiene and optimized lead routing strategies- Collaborate with sales and customer-facing teams to ensure precise data entry and reinforce strong lead management practices- Implement actionable reporting mechanisms, improving visibility into marketing performance and informing strategic decisions- Leverage tools such as Hubspot, Clay, and Salesforce to drive marketing efforts and support data-driven decision-making.
EDUCATION
St. Mira's
SSC, School
Fergusson College
B.Sc Microbiology, Microbiology, General
S.V. Union
HSC, Science
Vellore Institute of Technology
M.Sc Microbiology, Applied Microbiology
ABOUT MADHURA SHEVKAR
Marketing Operations Leader with 7+ years of experience driving SEO-led acquisition, content strategy, lifecycle, and CRM marketing, and SaaS growth through scalable marketing platforms, data-driven experimentation, and operational excellence.Currently a Team Lead, Marketing Operations at Zocdoc, where I partner cross-functionally to optimize marketing systems, improve performance, and scale growth while enhancing patient access to healthcare. I specialize in marketing operations, SEO workflows, CRM optimization, data analysis, and process automation.I’m also an ERG Officer, advocating for women in tech and supporting diversity, inclusion, and team empowerment. I thrive at the intersection of strategy, data, and people, building high-impact teams and efficient marketing engines.
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