Madhur Goel

WORK HISTORY

EDUCATION

ABOUT MADHUR GOEL

As Head of Digital Marketing at Kreate Technologies, I help B2B, SaaS and tech companies turn clicks into qualified pipeline and revenue across India, North America and other global markets. I combine performance marketing skills in SEO, PPC, funnels and analytics with consultative sales conversations so campaigns do not just generate leads, they create serious opportunities with decision makers.Over the last 6+ years I have worked across agency, in house and client facing roles, including experience as a Meta Pro at Accenture and in customer service roles that trained me to listen carefully, handle objections and think in terms of business outcomes, not only marketing metrics. My day now is a mix of shaping strategy, optimising campaigns in Google and Meta ads managers, and speaking directly with founders, CMOs and growth leaders about their targets and challenges.I actively use AI tools and large language models to work smarter in this process. AI helps me research markets and competitors faster, test more angles, create and refine copy, and analyse campaign data so that I can spend more time on strategy, positioning and sales conversations. Instead of replacing thinking, these tools allow me to move quicker, personalise outreach and spot patterns that would be easy to miss manually.My academic background includes a postgraduate degree in Digital and Content Marketing from York University in Canada and an MBA in International Business from Amity University, along with an exchange program at Adelphi University in New York. This mix of global exposure and hands on execution helps me work comfortably across time zones and cultures and position offers in a way that makes sense to senior leaders.What I am known for is turning underperforming funnels into predictable lead engines, aligning marketing and sales so that leads are actually qualified and followed up, and keeping communication very clear and honest with clients about what will and will not work for their stage and budget. If you are a founder or marketing leader who wants to build a predictable growth engine where SEO, PPC, AI and sales all support each other instead of working in silos, feel free to connect and send a short note about your product and target market so we can see if it makes sense to talk.