Madhubanti Rudra
Global Marketing Head @Consulting Quest
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WORK HISTORY
Global Marketing Head @Consulting Quest
As Global Head of Marketing at Consulting Quest, I lead the development and execution of our global marketing strategy across brand, product, digital, performance, and communications, supporting the scale-up of a pioneering B2B SaaS solution.I own the brand narrative and drive end-to-end growth through lead generation, funnel conversion, CAC and LTV optimization, and data-driven campaigns, while overseeing content, thought leadership, and sales enablement initiatives to build trust, visibility, and commercial impact.I manage, mentor, and scale an international team of marketers, building a high-performing, collaborative, and execution-focused marketing function.I work directly with the founders and C-suite to shape the go-to-market strategy and align marketing priorities with business goals.
EDUCATION
Jadavpur University
Masters, International relations
Jadavpur University
Masters, International Relations
SKILLS
ABOUT MADHUBANTI RUDRA
Narrative is the heartbeat of every brand. I take cold, hard data and transform it into stories that speak to your audience’s soul turning information into a narrative that sparks connection and drives action.With over 15 years of digital marketing experience, I’ve worked with numerous B2B and B2C brands, focusing for the past three years on the specialized field of intellectual services. In my current role, I focus on building trust and thought leadership while creating demand generation and lead acquisition strategies to grow our business. I also shape go-to-market strategies for various SaaS products and services, ensuring each launch aligns with industry trends and meets client needs.Drawing from my experience in leading content-driven go-to-market strategies, I’ve developed a keen ability to align marketing efforts with client objectives, clearly identifying high-priority initiatives versus nice-to-haves. This ensures that resources are focused where they are most impactful. My approach allows me to drive initiatives within optimized budgets, using the right blend of organic and paid programs to deliver a strong, measurable ROI that drives success.As someone fascinated by martech innovations, I’ve become an avid student of generative AI and its potential to transform various aspects of marketing—from planning and strategy to project management and execution.I’m always eager to connect with like-minded professionals who are passionate about branding innovation, B2B marketing strategy, and the power of great storytelling. If you\'re interested in exchanging ideas or diving into thought-provoking discussions, feel free to reach out—I look forward to expanding my network and exploring new perspectives together!
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