Madhav Munjal

Marketing Coordinator @Blue Kite Immigration

Toronto, ON, CA

Increased social media engagement and cross-platform follower growth by 40% by executing trend-driven, video-first content strategies tailored to the targeted audience.Built and maintained comprehensive content calendars aligned with campaign objectives using tools like Canva, CapCut, and Meta Business Suite.Designed and launched paid media campaigns on Facebook and Instagram that drove a 25% rise in user interaction and improved overall ROI.Conducted performance tracking using analytics tools and produced actionable insights for optimization, reporting results to stakeholders on a monthly basis.Monitored competitor strategies, emerging trends, and platform updates to proactively adjust content strategy and ensure brand relevance.Collaborated with video editors, graphic designers, and content writers to ensure brand consistency and timely execution of campaigns.Focused on community engagement by initiating conversations, responding to comments, and leveraging user-generated content to deepen audience relationships.

Delhi University

B.com H., Business Administration and Management, General

St. Lawrence College

Postgraduate Degree, International Business

York University

Postgraduate Degree, Digital Communication and Media/Multimedia

N.D. Y.M.C.A. Institute Of Management

UG DIPLOMA , Business Administration and Management, General

Digiperform

UG Certificate in Digital Marketing, Digital Marketing