Madeleine de Caires
Marketing Project Manager @Farmer Brothers
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WORK HISTORY
Marketing Project Manager @Farmer Brothers
1/2024 - Present. Manage end-to-end life cycle of creative projects. Intake, scoping, budgeting, planning, execution and QA of 20–50 weeklycreative requests. Drive timelines, optimizing workflows and aligning cross-functional teams, ensuring timely on branddeliverables that meet brief requitements. Owned and optimized creative workflows across brands including print, packaging, digital, retail point of sale merchandising andbrand campaigns. Led end-to-end execution of 3 national product launches, aligning campaign strategy, marketing deliverables, print production,and stakeholder communication. One of these projects included full development of a new product line. Ensure strategic alignment of campaigns with audience insights and market trends by collaborating closely with productmanagers and sales teams. Established scalable project management frameworks to ensure transparency and accountability. Continuously evaluated andrefined internal processes to improve efficiency, quality and scalability. Facilitate weekly and bi-weekly cross-functional meetings, updating documentation, defining clear action items, tracking andreporting on milestones, resource allocations and workflow efficiency. Managed DAM system. Maintained, organized and ensured accessibility project data in Wrike, SharePoint and internal services.
EDUCATION
Savannah College of Art and Design
Animation, Interactive Technology, Video Graphics and Special Effects
Instituto de Diseño de Caracas
Bachelor of Fine Arts - BFA, Illustration
ABOUT MADELEINE DE CAIRES
Passionate Project Coordinator with expertise in creative pipelines. The beginning my…
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