Madeline Kallock

Social Media Marketing Manager @Green Hills Diamond Brokers

Nashville, TN, US

Lead strategic planning and execution of social media marketing across platforms including Instagram, TikTok, Facebook, X, and Reddit, resulting in a 2x growth in follower count within one year.• Cultivate and manage influencer relationships and brand partnerships, including four high-performing national collaborations—one of which launched a successful branded jewelry line.• Oversee Google Ads and Facebook Ads campaigns; regularly analyze performance metrics using tools like Semrush and Meta Business Suite to optimize ad spend and engagement.• Direct all stages of marketing events (in-store, online, and off-site)—from creative concept to logistics—driving both attendance and measurable post-event sales uplift.• Produce and edit visual marketing content for digital and print use, utilizing Adobe Creative Cloud (Photoshop, Lightroom) and Canva for high-impact brand storytelling.• Coordinate and style product photoshoots for web, advertising, and social media purposes to maintain a visually consistent and aspirational brand identity.• Design promotional graphics and assets for events and campaigns, maintaining a cohesive and polished aesthetic aligned with brand guidelines.

Manhattan University

Bachelor's Degree, Communication and Media Studies