Madeleine Pesso

Marketing Coordinator @Impello Biosciences

Loveland, CO, US

Develops key marketing collateral, managing multiple projects across all departments and turns complex ideas into clear, digestible content- Owns and organizes marketing workflows in Asana—keeping projects on track and team members aligned- Oversees and analyzes digital campaigns across email, SMS, paid ads, and social platforms; use performance data to refine strategy and boost engagement- Owns and reports on D2C digital sales metrics to support strategic planning and evaluate ROI- Coordinates presence at national trade shows and events—securing sponsorships and speaking opportunities to increase brand visibility- Led the transition of our website from a D2C sales focused platform to a resource hub for B2B relationships.