Madeleine Cheney

Brand Production Lead @Made.Com

London, GB

Lead production across campaign, ecom and social • Collaborate with the Head of Brand and Head of Design to ensure the brand vision is executed seamlessly across brand channels• Lead meetings with channel owners to establish deliverables • Deliver multi-channel shoot solutions for all Brand Marketing activations across web, email, social, PR • Forecast & manage the brand’s campaign budget• Own overarching brand shoot roadmap, end to end production timelines & scheduling of resource • Produce efficient, innovative and integrated campaign shoots that effectively execute the brand vision, to budget and schedule• Lead meetings with the wider team to keep production on track and ensure the team are hitting key milestones• Art Buying and procurement of all external resource (photographers, stylists, set designers, set builders, models) • Develop and maintain a strong network with industry contacts • Lead the creation of production shoot guidelines & briefings for teams to effectively execute ecom shoots at NEXT studios• Lead the creation of style guides outlining the vision of brand, set design and styling guidelines for lifestyles• Legal - lead negotiation on usage agreements & image rights • Handle negotiations with third party suppliers on cost, rights & availability

Courtauld Institute of Art, U. of London

Master of Arts (M.A.)

University of Nottingham

Bachelor's degree