Maddison Crerar
Brand Activation Manager @Cove Soda
Signup · Get unlimited contacts
WORK HISTORY
Brand Activation Manager @Cove Soda
I lead trade and customer marketing initiatives across the CPG space, driving product launches, campaigns, events, and promotions. I collaborate closely with sales, operations, and creative teams to develop strategies that grow brand visibility, engage shoppers, and deliver measurable results.
EDUCATION
Canadian School of Natural Nutrition
RHN, Foods, Nutrition, and Wellness Studies, General
York University
BES, Environmental Studies
ABOUT MADDISON CRERAR
I’ve spent the last 6+ years in the CPG space, focusing on health and wellness brands, the ones that make people feel good and actually deliver on what they promise. My experience spans product launches, national demo programs, and trade + customer marketing campaigns, all aimed at driving trial, velocity, and awareness. Detail-oriented but big-picture driven, I thrive on the mix of creativity and project management it takes to bring programs to life. Whether coordinating with sales, ops, or creative teams, I make sure ideas don’t just sound good on paper, they get executed and deliver results. I turn ideas into action and bring marketing programs to life, leading initiatives that help brands grow, connect, and make an impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.