Maddie Boardman

WORK HISTORY

EDUCATION

ABOUT MADDIE BOARDMAN

A marketing enthusiast who loves building social-first campaigns that actually connect with people, not just \"look good\" online.Over the past few years I\'ve progressed into Attraction Campaign Manager and Group Marketing Manager roles, where I work across multi-channel, global marketing campaigns with a team of people. I\'ve always been drawn to the parts of marketing that are creative, strategic, and measurable, and social media sits perfectly at the intersection of all three.What I enjoy most about social is how quickly it evolves. I love finding new ways to tell stories, build community, and create content that performs, and then turning those results into insights that improve future campaigns. Whether it\'s developing a content plan, writing copy, managing paid social, or analysing performance, I\'m happiest when I\'m balancing creativity with impact.Outside of work, I\'ve also managed social media for a well-known dog rescue, growing reach and engagement fast, learning community management, and understanding the power of purpose-led content. It\'s been a really valuable experience that\'s helped me become more confident, creative, and strategic.Always open to connecting with people in social and digital marketing, sharing ideas, and learning new ways to make marketing feel less \"corporate\" and more human!