Madalyn Richter
Marketing and Communications Coordinator @Florida Gulf Coast University Alumni Association
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WORK HISTORY
Marketing and Communications Coordinator @Florida Gulf Coast University Alumni Association
Fort Myers, FL, US
Lead marketing and communications efforts for the Florida Gulf Coast University Alumni Association, focusing on building strong alumni engagement. During Commencement Week, I reached over people exclusively through Instagram by creating and executing targeted content strategies. Developed and managed social media campaigns, event promotions, and email newsletters to increase awareness and participation. Collaborated with internal teams to design effective promotional materials, ensuring alumni remained informed and connected. Used analytics to assess campaign performance, continuously optimizing strategies for greater impact.
EDUCATION
Florida Gulf Coast University
Bachelor of Science - BS
Florida Gulf Coast University
Master of Business Administration - MBA
ABOUT MADALYN RICHTER
Experienced Social Media Marketing Manager with a demonstrated history of working in the…
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