Madalina Gusa
Brand Strategy & Communications Consultant @Orjele Communication Consulting Srl
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WORK HISTORY
Brand Strategy & Communications Consultant @Orjele Communication Consulting Srl
Milan, IT
Co-led production for Yuima Nakazato Haute Couture S/S 2026, managing the casting process for 200+ talents, supporting a 50-person team, and optimising fittings and look tracking systems (Excel-based) to improve workflow efficiency by ~30%, contributing to international press coverage (Harper’s Bazaar Italia, WWD) and 50K+ social reach.Led the EU market launch of Korean perfume brand Pesade, debuting at Esxence (13,500+ visitors), acquiring new customers & securing distribution deals (featured in Fragrantica and Istituto Marangoni). Managed real-time social media content for Mercedes-Benz Bucharest Fashion Week, reaching 14K+ live viewers; conducted a research-focused interview with sustainability advocate and global fashion influencer Doina Ciobanu.
EDUCATION
Accademia di Belle Arti di Brera
Bachelor of Arts - BA, Graphic Design
NABA Nuova Accademia di Belle Arti
Master of Arts - MA, Visual Design and Integrated Marketing Communication
Scoala Nationala de Studii Politice si Administrative (SNSPA)
Bachelor of Communication Science, communication and public relations
Hanyang University
Bachelor's degree, Political Science and cultural studies
ABOUT MADALINA GUSA
I am a creative Marketing and Communication graduate with a strong foundation in neuroscience and a business-oriented mindset. I combine analytical thinking with creative problem-solving, allowing me to approach communication strategies with both structure and insight. I thrive in international environments and value collaboration, bringing a responsible, detail-oriented, and proactive attitude to every team I join.Through my professional experience in luxury and creative environments, I have developed skills in data analysis, project coordination, and cross-functional collaboration. I am comfortable managing complex information, supporting multi-stakeholder projects, and contributing to fast-paced teams where precision and adaptability are essential. Creatively, I am deeply engaged with the fashion and visual culture landscape, consistently observing how aesthetics, media, and cultural shifts shape brand perception.I have worked with international brands and agencies such as Ralph Lauren, Depop, Spotify, Red Bull and Leo Burnett, contributing to digital platforms and large-scale campaigns reaching millions of users. Across these experiences, I have developed a multidisciplinary profile that connects marketing, visual communication, and analytical thinking. I am able to interpret data beyond numbers, translating insights into meaningful creative and strategic decisions that support brand consistency, optimize digital performance, and strengthen visual storytelling across platforms.
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