MacKenzie Bailey
Communications & Digital Marketing Consultant @Steeped Content
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WORK HISTORY
Communications & Digital Marketing Consultant @Steeped Content
Calgary, AB, CA
Are you looking for someone who can help your tea or coffee company grow with effective digital marketing? Digital marketing can be overwhelming. Where should you focus your efforts? What are the current best practices on each platform? What tactics are best for your business model?Tackle these decisions and more with expertise and confidence by working with me at Steeped Content.My digital marketing services are tailored to your needs. Want to get more traffic to your website or store? I offer services that help drive people to your business. Want to sell more tea/coffee on your website? Leverage my industry-specific marketing expertise to get great copy for your product pages. Want to offload the hassle of effective content creation? I offer blog writing and social media services so that you can focus on your tea/coffee business.I\'ll help you:1. Get found online 2. Grow your audience 3. Sell more products \"Mackenzie is one person, but she fills the job of an entire marketing team for us.\"- Jo Feltman, Founder and CEO, BuchuVida \"I wish I could just put Mackenzie in my pocket and carry her around with me at work.\"- Shell Singal, Owner, Tea Bazaar \"Mackenzie comes up with a clear and concise plan to get you set up for whatever your marketing-related needs are and helps you understand how to put these plans in place.\"- Sierra Joseph-Quon, Owner, The Tea Practitioner \"Mackenzie\'s content marketing strategy for Tea Biz was incredibly comprehensive.\"- Dan Bolton, Publisher, Tea Biz \"Her on-page optimizations increased organic traffic by 37%.\"- Nicole Wilson, Tea Influencer and Educator, Tea For Me Please \"Her Instagram posts help differentiate Nepal Tea in the market.\"- Nishchal Banskota, Founder & CEO, Nepal Tea
EDUCATION
Cass Business School
MSc in Marketing Strategy & Innovation, Marketing
Maastricht University School of Business and Economics
Academic Exchange, September - December , Business/Commerce, General
University of Victoria
Bachelor’s Degree, Business, Entrepreneurship
Mount Royal University
Public Relations and Communications Management Certificate, Public Relations/Image Management
ABOUT MACKENZIE BAILEY
I\'m a marketing and communications professional with 10+ years of experience. My background also includes public relations and public engagement (P2).I\'m committed to: serving the public (or segments of it) building community achieving impactI help organizations share information clearly and meaningfully engage people. One way I do this is by turning complex ideas into accessible messages. These messages inform, empower, and build trust.I deliver inclusive, honest, and proactive communication. Whether online or in person, my work serves people.Throughout my career, I’ve:• Led digital campaigns and public engagement that increased community participation and transparency• Built communication strategies that supported civic projects (e.g, accessible housing, construction, and energy literacy)• Facilitated public outreach events that brought diverse voices into important conversations• Advised clients and teams on messaging, strategy, and issues management to ensure concerns are met with clarity and respectI have strong strategy skills in: Web and digital – creating and leading digital strategies, improving user experience and content performance, and recommending tactics to help teams meet stakeholder needs Communications – conducting needs assessments, leading communication projects, developing a wide range of materials, and offering expertise on campaigns and planning Community and business relations – creating strategies to reflect community perspectives, building relationships, assessing impacts, and supporting stakeholders during project deliveryAs the founder of Steeped Content (2019–present), my consulting work supports understanding and inclusion. I measure how well communication informs and engages, using analytics to guide improvement. My work has helped clients reach their audiences—including underrepresented groups—with impactful marketing and communications.I am guided by values like equity, transparency, collaboration, accessibility, and impact. I’m always open to connecting with others who share these values. Certificate in Public Participation – IAP2 Canada Public Relations & Communications Management Certificate – Mount Royal University MSc Marketing Strategy & Innovation – Bayes Business School (Graduated with Distinction) BCom, Entrepreneurship Specialization – University of Victoria & SCMP – Strategic Communication Management Professional CMMP – Chartered Certified Marketing Management Professional
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