MacKenzie H. Royer
Vice President of Marketing @Genway Home Mortgage
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WORK HISTORY
Vice President of Marketing @Genway Home Mortgage
US
Own and lead enterprise-wide marketing strategy across three brands and two go-to-market channels (Wholesale & Correspondent), aligning brand architecture, demand generation, and revenue objectives- Drive multi-brand management, including rebrands and new brand launches, ensuring consistency, market differentiation, and regulatory alignment- Serve as strategic partner to Sales leadership, supporting pipeline growth, campaign execution, and sales enablement across national markets- Lead and develop a high-performing marketing team (2 direct reports), fostering collaboration, accountability, and scalable execution- Oversee marketing operations and CRM strategy supporting enterprise sales teams, improving system adoption, governance, and performance tracking- Direct integrated channel and campaign strategy across digital, email, content, events, and enablement to support growth and retention- Establish marketing governance, compliance standards, and operational frameworks to support enterprise growth.
EDUCATION
University of Louisiana at Lafayette
Bachelor of Business Administration (BSBA)
University of Louisiana at Lafayette
Master of Business Administration - MBA
ABOUT MACKENZIE H. ROYER
I’m a strategic Marketing Executive with 6+ years of experience leading brand, demand, and growth initiatives across B2B and B2C organizations.As Vice President of Marketing, I oversee enterprise marketing strategy across multiple brands and go-to-market channels, partnering closely with sales and executive leadership to align brand architecture, demand generation, and revenue objectives.My background includes multi-brand management, rebrands and launches, CRM and marketing operations leadership, sales enablement, and governance, with a strong focus on building scalable systems that support long-term growth. I bring a balance of strategic vision and hands-on execution—translating business goals into integrated marketing programs across the full funnel.Known as a collaborative leader, I build high-performing teams, establish clear processes, and drive meaningful impact through data-informed decision-making.Core strengths include:• Enterprise & multi-brand marketing strategy• Demand generation & funnel optimization• CRM & marketing operations leadership• Sales enablement & revenue alignment• Brand architecture, rebrand & launch management• Executive reporting, governance & compliance
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