MacKenzie Abely
Sports Sponsorship & Athlete Consultant @Toyota North America
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WORK HISTORY
Sports Sponsorship & Athlete Consultant @Toyota North America
Recruited to the role and hired to ensure better ROI with more effective utilization of assets and to create a strategy in alignment with Team Toyota’s global athlete campaign. I lead a team of nine agency staff in developing and executing marketing programs. KEY ACHIEVEMENTS Improved athlete vetting process; adding two new athletes to the roster who aligned with the brand’s values and who have been true brand partners. Achieved objectives for athlete roster by developing a lifecycle strategy for athlete contracts and sponsorships in alignment with the company’s values. Improved the athlete’s ROI and brand scores with coaching on social media strategies. RESPONSIBILITIES: Contracts | Social Media | Event Activations | Multi-Channel Strategy | Merchandising Strategy | Cross-Functional Partnerships | Media Plans | Team Management | Project Management | Consumer Events
EDUCATION
University of South Carolina
Bachelor of Science (BS), Hospitality Management
ABOUT MACKENZIE ABELY
I’m a results-driven strategist with extensive experience in leading high-impact…
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