MacKenzie Castillo

Senior Director, California Chains @Proximo Spirits

CA, US

As Senior Director of California Chains at Proximo Spirits, I lead strategic sales initiatives overseeing relationships with major retail chains and wholesalers across California. My responsibilities include: • Driving annual, quarterly, and monthly sales targets (NSV and depletion management) while managing division P&L and promotional budgets. • Developing and executing retail strategies that align with Proximo’s goals, including pricing, promotional planning, and KPI management. • Building and nurturing partnerships with key accounts and distributors, ensuring seamless execution of sales and promotional programs. • Leading cross-functional collaboration with marketing, finance, and product development teams to optimize market strategies and drive innovation. • Empowering and developing a high-performing sales team, fostering accountability and continuous improvement. • Analyzing market trends to identify growth opportunities and refine sales tactics, leveraging tools like Nielsen, Numerator, and MicroStrategy for data-driven decisions.

College of Southern Nevada

Associate of Business