MacHa Chandra Shekar
Senior Manager - Marketing Analytics @Jio Financial Services
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WORK HISTORY
Senior Manager - Marketing Analytics @Jio Financial Services
Mumbai, IN
Designed and implemented performance monitoring dashboards and KPIs for Consumer Durables, Personal Loans, and Leasing products.• Spearheaded database design for the Leasing division, optimizing Inventory Management and Customer Tracking systems.• Developed an internal credit risk scorecard using credit bureau data, enhancing risk assessment processes.* Built Customer Data Platform for Jio Insurance, Jio Credit, Jio Finance Platforms and Jio Payments Bank from the scratch.* This Customer Data Platform includes Unification & Customer 360, End to End Fully automated Campaign Archestration and Consent Management.
EDUCATION
Indian Institute of Technology, Madras
Bachelor of Technology - BTech
ABOUT MACHA CHANDRA SHEKAR
Innovative and impact-driven data leader with 9+ years of experience across fintech…
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